2024-2026
MAG Group Holdig
Real Estate Developer
100K AED
Research
The company was already running paid advertising campaigns; however, they were not generating quality leads or achieving meaningful conversions. Social media lacked consistency and strategic direction, resulting in low engagement and weak brand positioning. Content quality was also a major gap, with no structured approach to video creation, scripting, or visual storytelling. Additionally, there was no proper funnel for nurturing leads through channels like WhatsApp and email marketing, leading to missed opportunities in conversion. Campaign performance lacked optimization based on real-time feedback, and there was limited alignment between marketing and sales teams for effective lead handling and closing.
Challenge
We started with in-depth market research, analyzing audience behavior across multiple countries including Qatar, Kuwait, USA, UK, and other key investor markets. Based on this, we redefined the targeting strategy, focusing on high-intent property investors. We audited existing campaigns and identified gaps in creatives, messaging, and audience segmentation. A structured content strategy was introduced, including scripting, video editing, and graphic design to improve ad performance. We also aligned closely with the sales team to understand lead quality and improve follow-up processes. CRM systems (Zoho Bigin) were optimized for better lead tracking, distribution, and reporting. Additionally, we developed a multi-channel approach including paid ads, social media, email marketing, and WhatsApp marketing to create a complete conversion funnel.
Process
We completely restructured paid media campaigns across Meta, Google, and TikTok, focusing on performance-driven strategies and high-quality lead generation. Advanced audience targeting and localization techniques were implemented to attract international investors. Content production was upgraded through professional video editing, ad creatives, and scripting to create engaging, conversion-focused campaigns. We established a consistent social media presence to support paid campaigns and improve brand credibility. A full-funnel marketing approach was implemented, including WhatsApp marketing and email campaigns for lead nurturing and remarketing. CRM operations were streamlined to ensure fast response times, efficient lead distribution, and better coordination between marketing and sales teams. Continuous optimization was carried out based on lead quality feedback, improving both conversion rates and overall campaign efficiency.
Results & Conclusion
Managed over 100K+ AED in ad spend across multiple platforms, generating 86+ qualified leads. Out of these, 50 leads were actively engaged while 33 were under remarketing follow-up, contributing to 3 closed deals. The campaigns generated over AED 11M+ in total sales value, including direct support for 2 deals for MBL Signature worth AED 6.6M+ and 1 deal for MAG 777 valued at AED 770K. Additionally, 27+ high-potential leads remain in the pipeline, indicating continued revenue opportunities.
By combining performance marketing, strategic content, and full-funnel optimization, we successfully transformed underperforming campaigns into a revenue-generating system driving millions in property sales.
